In 2009 H&M launched their All for Children partnership with Unicef aiming to target areas where child labour is still prevalent in cotton production. They are working in specific areas to get children in vulnerable families out of work and into school.
The All for Children collection being launched on October 18th is sartorial yet playful with tailored design juxtaposed with dress-up elements. It is based on the book Daisy & Leon which will sell alongside the clothing, shoes and accessories.
I for one am loving the top hat, wand and rabbit set as well as the flamingo headdress (flamingos are an emerging trend over AW12 and SS13). I’m also predicting the shoes will go down a storm as they have classical styling without the hefty price tag.
This is a premium range which comes with the associated prices although with a pricing of approximately £15 – £40 for clothing it’s not outrageous.
Check out this sweet video which gives you a great look at the collection.
Via: Kid Style Junkie.