I first came across Far Eastern label Shokay when I attended Bubble London, the kids fashion tradeshow in January. Don’t let the pics deceive you – their clothing isn’t made from typical wool – it’s deliciously soft yak wool, sourced directly from Tibetan herbers. Eco friendly and socially responsible, providing livings for 2500 people in a village in Western China, cool e-boutique Custard have created a collection of their own exclusive designs using a scrumptious colour palette for autumn/winter. Prices are Â£23-Â£80 from 0-8 years. It was originally due in mid August but it’s now expected later this month. Look out for more updates.