Mamas and Papas Loop Highchair available to pre-order

Natalie writes…
A while back I wrote about the Mamas and Papas Loop Highchair, a new, souped up offering from them that’s clearly trying to make a play for the high end highchair market predominantly occupied by the Nano Bloom and the Mozzee Nest. I felt excited because I would have laid bets that it would come in cheaper than its designer competitors and come in below the £200 mark. How wrong I was! Yeah, it happens sometimes!
Now, are there people out there that are big enough fans of Mamas and Papas that will spend £250 on a highchair from them? Well that remains to be seen but it’s unlikely that I would be one of them!
Mamas and Papas have far more reach than the likes of Bloom and Mozzee and I imagine a lot more purchasing power and I wonder why they couldn’t market this at a lower price or are they trying to cash in on fans that just love to own the brand?
At the end of the day though, there are more than enough people who want to own highchairs at designer prices so no doubt they will sell more than a few.
Visit Mamas and Papas to see the Loop offering. £250 includes the accessory pack (£50 if you want to buy another one separately) which comprises of a padded seat, reversible posture support, chest pads, and a co-ordinating dinner tray.
Read my original post about the Mamas and Papas Loop Highchair to find out more about the features.
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I agree with your comments as for price there are better names at cheaper prices. We brought the Loop simply because it matched the kitchen but it is great, the seat action meant I was able to put our son in it early (4 months) and it gave him another view of his world. 15 months later it still looks as good as they day it arrived. Its great being able to position him close to the table without the tray and the 360 degree rotation makes life easy when i need to move him around. My only comment against this is the price of the extra accessory pack as I feel a spare is a must for washing days.
I feel the loop is well worth consideration. Georgie and Logan