Hide the credit card, I’ve found some serious shopping temptation in the form of ImpKids. Founded by Liz Marsh, the store is the exclusive UK stockist of Swedish brand Villervalla which, I’m sure you’ll agree after a quick glance at these pictures, is completely fabulous. The site is pretty much a one-stop shop, stocking everything from socks to full-on rain gear and everything in between in an array of bold block colours, rainbow stripes or star prints, plus a few key pieces in denim. It really is that simple.
Everything is reasonably priced with mittens starting at £3.95 up to denim overalls at £44.95. My order (well, of course I couldn’t resist) arrived quickly and beautifully wrapped, plus I got £10 off and free delivery using offers on the site – I think you’ll also get free gift wrapping if you’re quick. The fabrics feel excellent quality (the velour striped top is just divine) and the colours are as zingy and bright as the site promises. My picks are the striped dress, £23.95, and star snowsuit, £39.95 (top), the super-adorable clouds romper, £18.95 (above) and the Molo-esque star leggings, £23.95, and gloves, £23.95 (below). Which I’m wishing I’d bought. Now, where did I put that credit card?