Stop the presses – there’s a new Nordic boutique of fabulousness on the block. Hei Moose was established by Finnish mama Annika to inject a little Scandi chic into the wardrobes of lucky UK children.
It’s a tightly edited selection of goodies – you’ll find a couple of favourite names here (Smafolk, DUNS Sweden, and Metsola), alongside less familiar designers. I love Swedish company JNY Design’s funky prints – this groovy woodland tee (top) is £19.50.
PaaPii’s adorable bambi (middle),£44.50, hails from Finland and would make a great new baby gift and Maxomorra’s penguin sleepsuit (above), £15.90, is too cute for words. A lovely new shopping destination full of tempting treats.