In an effort to ensure transparency so that you can be assured that what you are reading is full of editorial integrity, I wanted to make clear the following:
I am not a retailer, pr agency, or brand owner. I don’t work in the sector and if I did, I would state specifically who I was working for to ensure that there was no conflict of interest or perceived bias. I am a pro-blogger and run several sites including a dating and relationship site. In my life pre-babies, I worked at various media owners in sales and marketing with my last role at a very large technology publisher.
I don’t accept payment to write about a product and if I ever did so, it would be called a ‘Sponsored Post’ and would be clearly shown in the title, just like when you open a mag or newspaper and see ‘Advertorial’..but I don’t do these.
As this site is about fashion, I don’t ‘review’ clothing but I won’t say I’ve handled a piece of clothing if I haven’t.
I will always explicitly state when I own something and also when I endorse a store, but writing about a product or a store is not actually an endorsement.
I do get sent clothing to check out, however, the great majority of these are returned as there’s is only so much clothing I can put on my children’s backs plus there’s no such thing as a free meal.
I only feature stuff that I (or contributors) like so if I’m not feeling something, it just won’t be featured. End of. As I like my kids to look good, I’m not going to suggest clothing that will have your own kids looking dodge!
I do accept paid advertising on the site, however, this has absolutely zero influence on what is featured. I like to keep a clear distance between advertising and editorial, so if someone wants to advertise, they need to cough up and pay. As a publisher, advertising is the bread and butter of my sites.
I won’t feature someone who says that if I do they’ll advertise as it’s the start of a journey down a slippery slope.
I source the great majority of my finds on my continuous window shopping, plus I get tipped off by mates, designers etc. I do get press releases (show me a media owner that doesn’t) but they account for a miniscule amount of what I cover and I don’t do regurgitation so you can be assured that my words (or a contributors) are my own and I won’t rehash a press release.
If you have any questions, please email contact AT stylebambino.co.uk
Natalie Lue, owner. Last updated 31/08/09