How BG Works/What we like

In an effort to add clarity and to reduce the amount of emails that come through, I have put together some information that you should read before you get in touch. Not only will this save you (and me, or contributors) time, but it will also ensure that you don’t end up getting off on the wrong foot.

Bambino Goodies is a design led blog that highlights everything that’s cool for under fours fives and their rather discerning parents. It was founded by Natalie Lue who blogs full time for a living with contributions from Kat and Lucy as well as occasional guest posters.

We write about things that excite us and cause us to swoon. Sometimes they cost little or nothing, and sometimes, they’re expensive items that we covet or tell our partners that they’re ‘investment pieces’. We’re constantly on the lookout for unusual, unique, edgy, handmade, eco friendly, ethical, colourful, eclectic, retro, vintage, contemporary, crazy, wooden, felt, soft, silicone, knitted, crocheted, pretend play, cardboard, sleek, super stylish, modern, whimsical, achingly cool, things for children under five plus their parents. We also love making our own so we’ve started included craft and sewing projects, plus we like gadgets, iPhone app’s, and we’ve started featuring cool places to go. There are on average, over 50K 70K+ unique users a month (updated November 2010) who join us for the ride, that have a penchant for stalking out places for the hot items, or letting us do the ‘hard’ work for them.

All of the children of the writers at the time of writing this are 3 and under, with no current newborns. We’re also all late twenties, very early 30s.

Why am I telling you this? An enormous amount of email comes through each month and I have to skim/read everything. Whilst I appreciate that not everyone has the time to research the sites they are looking to approach, I get a significant amount of completely irrelevant mail. The following will hopefully cause you to pause before you send a press release or make a query:

It’s not a ‘review blog’, a ‘review site’ or a ‘mummy blog’. We have nothing against any of the other types of blog but please understand what type of blog we are so that you can approach accordingly. We occasionally review products and they tend to be practical items. We also check out samples.

We do not write about stuff for over five year olds! I get so many mails about stuff for 8, 10, and 15 year olds for example.

We don’t write about TV programmes especially the exceptionally mainstream, food initiatives, pets, some government something-or-others, Tena pants. Basically we don’t write about irrelevant stuff. We also feature very little character led products – Charlie and Lola and The Hungry Caterpillar are about the extent of it.

We also tend to celebrate smaller retailers/designers/brand owners rather than the usual suspects who get lots of coverage everywhere. This doesn’t mean we don’t feature some large retailers/brands – John Lewis/Waitrose for example, but it’s minimal.

We feature very little plastic stuff, certainly in terms of toys, and unless it’s exceptionally cool, we’re not interested in anything baby blue, baby pink, or off white with bears. In fact, outside of items like pushchairs, highchairs etc, we go out of our way to avoid featuring mainstream stuff. We don’t do twee, generic.

Basically, before you hit ‘send’ on your email, ask yourself ‘Is this cool?’ Is this something that three women obsessed with design, style, and make-your-own would have the remotest interest in?

If it is, we want to hear from you! For general queries about ads, discount codes, etc, please see the FAQs

Natalie Lue, founder of Bambino Goodies

Last updated 06/11/10