I had a sneaking suspicion when I saw that The Apprentice teams would have to sell products at The Baby Show that it would finally be the undoing of my least favourite candidates. Whilst shifting product will win the task, product selection is key and all I can say is they must be off their rockers for thinking they could shift a Â£1500 rocking horse at the show. They had ten products pitched to them, from which they chose three each to sell, and here are a few highlights…
It’s almost 18 months since I had the pleasure of checking out the Leebruss Take Off pushchair where I even got to have a little ride around in it at The Baby Show, so it was pretty cool to see it featured on The Apprentice and an obvious choice for a product to sell…if only certain people could actually unfold/fold it properly!
If you’re wondering what makes this pushchair so cool, take a look at what looks like a wheelie suitcase on the right and that’s the Take Off folded up so ultra compact that it can fit in the overhead luggage compartment on a flight! If you’re already a parent that uses a pushchair then you’ll know that no pushchair makes it within sniffing distance of the aisle usually! You can find out more about it in our original post.The RRP is Â£169 and it’s at Baby Equipment Complete for Â£168.99.
Birth Pool In a Box
With the number of home births on the rise in the UK, this is certainly a clever idea to keep things simple. Choose a pool size to suit you, add your appropriate birthing kit, and decide which extras you want so that you can tailor your waterbirthkit to your needs and avoid buying gear you don’t need. Very funny to watch James with this or should I say in this. Find out more at The Good Birth.
And there were a couple that didn’t make it….
The Eco Cradle
I featured the Eco Cradle in March last year and I’ve always liked the concept of these as aside from being eco friendly and sustainable, they’re also customisable. Fully recyclable and made from mostly recycled material, it folds down quickly giving it life as a travel cot too. It’s difficult to say if these would have sold well at The Baby Show as there might not have been a large enough green audience to be swayed by its eco credentials, plus in these budget conscious times, it may have seemed a bit pricey. You can get them from ECOutlet for Â£53.99 although you will also need to buy a mattress for Â£24.99.Heelarious High Heels
I’ve never been a fan of these soft stilettos for babies that are supposed to be ‘fun’ or ‘heelarious’. They’re pitched as ‘her first high heels’ – I recall mine being when I was in my teens… For the first time the teams showed a strong level of business acumen by not choosing these as they’ve been a pretty controversial product since they were launched as many parents have felt they’re inappropriate. You can check them out on the Heelarious site and decide for yourself. Look out for cowboy boots and Bet Lynch from Corrie leopard print heels…