In an effort to add clarity and to reduce the number of emails that come through, we have put together some information that you should read before you get in touch. Not only will this save you (and us) time, but it will also ensure that you don’t end up getting off on the wrong foot.
Bambino Goodies is a design-led blog that highlights everything that’s cool for children and their discerning parents. We write about things that excite us and cause us to swoon. Sometimes they cost little or nothing, and sometimes they’re expensive items that we covet or tell our partners are ‘investment pieces’. We’re constantly on the lookout for unusual, unique, quirky, edgy, handmade, eco-friendly, ethical, colourful, eclectic, retro, vintage, contemporary, crazy, wooden, felt, soft, silicone, knitted, crocheted, pretend play, cardboard, sleek, stylish, modern, whimsical, achingly cool things for children under seven, plus their parents. We also love making our own so we feature craft and sewing projects, plus we like gadgets, apps and cool places to go. There are, on average, over 90K+ unique users a month who join us for the ride, who have a penchant for stalking out places for hot items or letting us do the ‘hard’ work for them.
At the time of writing, there are four children in the BG crew, seven to 12. We work from age 0-12.
Why am I telling you this? An enormous amount of email comes through each month and we have to skim/read everything. While we appreciate that not everyone has the time to research sites they want to approach, we get a significant amount of completely irrelevant mail. The following will hopefully cause you to pause before you send a press release or make a query:
BG is not a ‘review blog’, a ‘review site’ or a ‘mummy blog’. We have nothing against any of the other types of blog, but please understand what we are so that you can approach accordingly. We occasionally review products and they tend to be practical items. We are happy to check out samples.
We do not write about stuff for over eleven-year-olds! We get so many emails about stuff for teenagers, for example.
We don’t write about TV programmes, especially the exceptionally mainstream, food initiatives, pets, some government something-or-others, Tena pants (yup, we did get that email). Basically, we don’t write about things irrelevant to our ethos. We also feature very few character-led products – The Gruffalo, Miffy, Moomin and The Hungry Caterpillar are about the extent of it.
We also tend to celebrate smaller retailers/designers/brand owners, rather than the usual suspects who get lots of coverage everywhere. This doesn’t mean we don’t feature large retailers/brands – in our Hot on the High Street strand, for example.
We don’t tend to feature plastic stuff, certainly in terms of toys, and unless it’s exceptionally cool, we’re not interested in anything baby blue, pastel pink or off white with teddies on. In fact, outside of practical items like pushchairs, highchairs etc, we go out of our way to avoid featuring mainstream stuff. We don’t do twee or generic.
Basically, before you hit ‘send’ on your email, ask yourself ‘Is this cool?’ Is this something that three women obsessed with design, style and make-your-own would have the remotest interest in?
If it is, we want to hear from you! For general queries about advertising, discount codes, etc, please see the FAQs.
Thanks for reading!
Lu & Claire
Updated November 2020