About

Claire, baby Kitty, Nat, and Lu at the Bubble tradeshow Jan 2013

Hello! Bambino Goodies is our lifestyle guide meets daily window shopping for everything that’s cool for families with under fives. We love well designed, good looking ‘stuff’ that allows us to be parents and still have our taste in tow and we share our finds with parents, grandparents, and gift givers who feel the same way that we do.

It all started back in April 2007 when founder Natalie Lue was preparing for the arrival of her newborn and confronted by a sea of beige, baby pink and blue, and too much dodgy plastic and bears for her taste. Feeling panicked and admittedly with too much time on her hands because she’d been signed off on bed rest while waiting for ‘the bambino’ aka Saria to be born, she took to scouring the net for inspiration. When friends and family kept asking where she’d found her goodies, she knew that she had to start spreading the word, because surely she wasn’t the only person who wanted brights, stripes, nostalgia and beautiful products?

It’s snowballed since then and with over 100K readers a month as well as writing with her pals Lucy and Claire, Bambino Goodies has become one of the leading online destinations in the UK for every person who wants something that little bit different for their child or even themselves. Aside from parents and gift givers, we’re very well read by peeps in the industry and help to educate retailers, brands, and designers at the likes of Bubble, the kids fashion trade show, as well as running our own workshops.

We do all the legwork by doing the searching and bringing all of the finds together under one very cool, enthusiastic, roof – we’re excitable, prone to shopping palpitations and possibly have a few spouses/partners hunting us down for driving ‘must-have’ purchases. Published every weekday, the blog comprises of news, features, and drooling over ‘what we just found’.

At the moment we have 5 children and a bump in the BG crew – Saria, Nia, Alfie, Kitty, and Lola. We love supporting British brands, designers, and retailers, with a particular devotion to independents and we only feature what we love and like, with a penchant for eco friendly and sustainable delights. We don’t hate pink and blue, but what we’re not keen on is lack of imagination! You can find out more about what we love and how to get featured.

Enjoy!

Nat, Lu, Claire and the crew xxx

At Bambino Goodies…

We look for baby and parenting products in the 0-5 age group

We do the searching so that you don’t have to.

We bring the best of the internet, high street and speciality stores.

We do funky. We do bright. We do unusual. We do practical. We try to avoid anything bland or boring.

We look at products in a range of prices to suit most budgets.

Getting in touch with us

If you would like to get in touch, you can find out how on the contact page.

If you want to know how the site works from an advertising/marketing/getting featured perspective, read the FAQ page.